Sugar dating has become the newest misunderstood club. It’s become an informal profession for some, and it’s definitely spun the gold digger stereotype around. Despite all that, it’s understandable that one may feel hesitation as a newbie in the game. But with Sudy (a play on sugar daddy), the intricacies don’t feel as intimidating thanks to its easy-to-navigate website, several security measures in place, and its active blog that serves as a guide for the clueless. Sudy has created separate apps for its LGBT sugar couples (Gay Sudy & Les Sudy), as well as a role-reverse variation (Cougar Sudy), but this review will be focused on the original Sudy app for sugar daddies and female sugar babies.
Member Structure
Sudy has a strong following in the United States, with its members accounting for half the total number. With regards to gender distribution, 4/5 of users are sugar babies, making it a cut-throat competition for daddies’ sugar. Of these babies, almost half are students who work part-time jobs and are using the money to pay for their tuition fee for college. On the other hand, daddies mostly work in business and finance or have professional jobs, which is no surprise since they do have the role of provider in the arrangement. Another significant observation is that most daddies are aged 40-44, while babies in their early twenties. Interestingly, despite sugar dating being mediated through digital means, 93% of relationships involve meeting in real life.
Signing Up
- Takes 5-10 minutes
- Identity & information verification is not required
- Asks for information regarding relationship & career background
- Divides registration into sections with an overall progress bar
- Collects gender, community role (Dad or Baby), and sexual orientation
Registering for Sudy was incredibly easy. First, it asks for the basics – login credentials, what you’re looking for on the website, and how you identify yourself sexually and as a baby/daddy. The last step is personal information about your relationship status, employment situation, and location. Though there were less than 20 questions, it felt a lot less than that because of the signup process being sectioned into three easy steps. The progress bar also helped you estimate how much more you had to go through, so it kept you sane during the process. One comment regarding the ease of registration is that identity verification is not required, not even through email. Once you finish everything, you’ll be able to use the website like any other free user. For a website that caters to a community that values security, this can be a red flag and can possibly open up its existing members to scammers and bots.
App
The Sudy app has the same fresh design as the website, however, it’s more compact and robust. It’s not a surprise that Sudy has more signups and activity on its app as opposed to its website since its target market is always on the move (millennials and businessmen). It also has an app-exclusive feature called “TapIt”, where you swipe through profiles in your location. Another convenient feature of the app is that it can directly connect to your camera and voice recorder so you can update your profile on your phone. With this feature, you can also conveniently upload “moments” from your phone, which goes on your profile and other members’ feeds. This emphasizes Sudy’s millennial-facing business plan since it includes a social media aspect to its interface. Additionally, you can only verify your identity through the app since it requires that you take a photo directly from the camera, and not upload a saved one. The only issues about the app is its compactability since it keeps freezing and crashing when certain actions prompt pop-up. On top of that it doesn’t employ mobile deep-linking so if you close the app by accident, you’ll have to relaunch it and go to the feature you were at again.
